Beginner → Junior
Product Management for IT & AI
A Product Management course for IT and AI products. In 6 months you'll learn to research users, write requirements, plan roadmaps, work with the team and measure outcomes. Every module ends with a practical artefact, and they all roll into a single final product case.
- 6 months / 26 weeks
- Online / Hybrid
- 400,000 ₸
- Beginner → Junior
Who this course is for
- Analysts, engineers and designers moving into product
- Junior product managers without formal training
- Founders who want a systematic approach to development
What you'll learn
- Running user interviews and customer discovery
- Writing PRDs, user stories and acceptance criteria
- Building roadmaps and managing backlogs
- Working in Agile/Scrum and partnering with the team
- Measuring outcomes and running experiments
- Pitching and presenting the product
Monthly program
- 1
Product thinking in IT
PM role, product lifecycle, types of products, discovery vs delivery.
- 2
User research and customer discovery
Research methods, interviews, market analysis, JTBD, segmentation.
- 3
PRD, user stories, requirements
PRD structure, user stories, acceptance criteria, working with design and engineering.
- 4
Roadmap, backlog, Agile/Scrum
Roadmap frameworks, prioritisation, backlog grooming, Scrum, stakeholder management.
- 5
Metrics, MVP, experiments
Product metrics, North Star, MVP, hypotheses, A/B tests, product analytics.
- 6
Final case and pitch
Final product case, pitch deck, demo presentation, project defense.
Final project
A complete product case with problem interviews, PRD, roadmap, backlog, MVP scope, metrics and a pitch deck. A ready artefact for Product Manager interviews.
A defended product case, a portfolio of product artefacts and preparation for Junior Product Manager interviews.
Hard skills
- User Research
- PRD
- User Stories
- Roadmap
- Backlog
- Agile/Scrum
- Product Metrics
- MVP
- Pitch
Career outcomes
- Junior Product Manager in an IT product
- Associate PM / Product Analyst
- PM at an AI product or AI startup
Progress assessment
- 40%
Homework assignments
- 20%
Midterm checkpoints
- 10%
Participation and attendance
- 30%
Final project
FAQ
Is this course suitable without a technical background?
Yes. The course focuses on product thinking, research and requirements work. Deep coding is not required, but we'll teach you to read and write technical requirements.How is a PM in IT different from a PM in AI?
PMs in AI deal with LLM specifics: hallucinations, evaluation, token costs, quality uncertainty. We cover both kinds of products on the course.Which frameworks do you use?
JTBD, RICE, Kano, Agile/Scrum, OKR, metric frameworks (AARRR, North Star).Can I study via Tech Orda?
Studying via Tech Orda depends on the program's official rules, selection results and available quotas.
Apply to the course
Learning outcome: A defended product case, a portfolio of product artefacts and preparation for Junior Product Manager interviews.